By being inclusive of all genders, Boiler Room are breaking down normal advertising constraints, because ultimately it can be argued that underground music is universal, regardless of gender.As long as brand partnerships don obtrusively cross the boundary between branded events and advertising, I deem this kind of online marketing to be usefully engaging with a young audience. Having said that, Boiler Room have now been doing this for over half a decade, where is online branded content going next? And who should digital marketers be keeping a close eye on?Well, in 2006 record label Universal Music launched a multi media production company called Globe Productions solely aimed at generating broadcast quality digital videos and tv programmes alongside offeringunique brand partnerships and product placement opportunities for brands. Globe Productions are currently at the forefront of online branded content, with partnerships with various multinational brands, enabling them to not only generate revenue, they are able to promote the musicians that are signed to their label.This innovative style of online consumer engagement is only going to become more sophisticated, especially with the introduction of high tech augmented and virtual reality headsets to the global market.

“If we say the Trump era witnessed strategic disorder in America’s China policy, then the first 100 days for Biden will be the period of strategic confusion. Let him have some time to think it over.” Additional reporting by Mark Maginer and Robert DelaneyThis article US China relations: Joe Biden has ‘no reason not to call’ Xi Jinping but setting it up is proving harder than some expected first appeared on South China Morning PostFor the latest news from the South China Morning Post download our mobile app. Tedros Adhanom Ghebreyesus said at a media briefing that South Africa’s decision on Sunday to suspend its vaccination campaign using the AstraZeneca vaccine is “a reminder that we need to do everything we can to reduce circulation of the virus with proven public health measures.” Tedros added that WHO expected to make a decision “in the next few days” on whether it would recommend an emergency use listing for the AstraZeneca vaccine..

The pandemic also provided the opportunity to do a full scale production of a Hiveminded cypher hip hop tradition of a group of artists taking turns freestyling over the same beat. But the cypher project would quickly find a more serious purpose: Just four days after floating the idea, George Floyd died. “Everything just got flipped upside down on its head,” recalls Perry.